The exhibit features 76 pieces of art inspired by 61 personal stories selected through Hyundai’s event. (image:Hyundai Motors)
SEOUL, Jan. 29 (Korea Bizwire) — Hyundai Motors is holding an exhibit entitled ‘Brilliant Memories’ from January 28 to February 17 at Dongdaemun Design Plaza in Seoul.
Hyundai Motors has been unfolding, from last October, a promotional campaign entitled ‘Brilliant Memories’, in which the company selects customers’ personal stories related to Hyundai’s cars and then works with artists to create special pieces of art inspired by the individuals’ stories.
The exhibit features 76 pieces of art inspired by 61 personal stories selected through Hyundai’s event. Hyundai Motors is expecting that the exhibit will be a special occasion for the individuals selected to participate, as well as other customers.
The exhibit is composed of three parts. The ‘Memories’ part is focused on the individuals’ memories of the past, while the ‘Moments’ part shares personal stories taking place at the very moment of the exhibition. The ‘Dream’ part features pieces inspired by stories of future dreams.
The 76 pieces of art were created by 14 artists and 4 photographers including Kim Byeon-Ho, Kim Jong-Goo, Park Seon-Gi, Yang Min-Ha, Lee Yong-Baek and Oh Joong-Seok.
Hyundai Motors said that the company is holding the special event in order to integrate their products with customers’ personal memories and dreams, and to share the stories with the world. The company is also planning to hold similar events in other countries, too. Hyundai Motors said that it would continuously hold various events to create more ‘brilliant moments’ for customers.
By J.W. Choi (summerchoi@koreabizwire.com)
