First Chinese Passenger Vehicle Launches in Korea | Be Korea-savvy

First Chinese Passenger Vehicle Launches in Korea


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INCHEON, Jan. 18 (Korea Bizwire) – BAIC Motor Corp.’s Kenbo 600 made its debut in South Korea on Wednesday, becoming the first Chinese passenger vehicle to be sold here.  The SUV is marketed as the S6 in China, and it is imported and distributed here via the China-Korea Motor Co. 

The biggest strongpoint of the Kenbo 600 is its price competitiveness. The SUV has a sticker price of 19.99 million won ($16,644) for the Kenbo 600 Modern and 20.99 million won for the Luxury model, undercutting Korean competitors by a few million won.  

The local importer said customers will be able to get after-sales service at 80 shops across the country, adding that it plans to launch more passenger vehicles in the future.

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Image Credit: Yonhap / photonews@koreabizwire.com

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