Perfumes are displayed at a Olive Young shop in Seoul on Jun. 9, 2022. (Yonhap)
SEOUL, Nov. 14 (Korea Bizwire) — An increasing number of consumers are attempting to eliminate depression and refresh themselves using their favorite fragrances after the onset of the COVID-19 pandemic.
The home fragrance lines of the niche perfume brands Diptyque and Byredo saw their Nov. 1-10 sales rise by 20.4 percent and 28.1 percent, respectively, compared to a year ago.
Fragrance-related items are becoming more diverse, from perfumes to scented candles, diffusers, room sprays, and air fresheners for cars.
“Many consumers are showing increasing preference towards room fragrance items since they can help relieve tension and change the mood,” said an official at Shinsegae International Inc., which imports Diptyque and Byredo items.
Lotte Department Store and Hyundai Department Store saw their October perfume sales rise by 20 percent and 54.5 percent, respectively, year on year.
The demand for perfumes, in general, increases when the seasons change. In addition, consumer purchases of perfumes typically increase ahead of the Christmas season, resulting in a hike in sales of perfumes at department stores.
Ashley Song (ashley@koreabizwire.com)
