The number of pre-orders for the S6 Edge by individual customers is much larger than expected, and it will be very hard for customers to get their desired model, said an individual related to the industry. (image: Samsung Electronics)
SEOUL, April 11 (Korea Bizwire) — Samsung’s Galaxy S6 Edge is expected to be scarce in the Korean market after its release on April 10, as Samsung is having a hard time meeting demand for the device due to technical difficulties related to the curved screen and an unexpectedly large number of pre-orders.
According to industry representatives, the average number of S6 Edge phones supplied to an individual mobile carrier agency or store was less than 10 on the day of the release.
Individual carrier agencies or stores usually secure dozens of popular smartphone models on the day of their release. One employee at an agency in Seoul said that there are stores that haven’t received any S6 Edge models at all.
Samsung initially expected sales of the S6 Edge to account for only 20 percent of the sales of the S6. However, the number of pre-orders for the S6 Edge by individual customers is much larger than expected, and it will be very hard for customers to get their desired model, said an individual related to the industry.
Samsung also received a significant number of pre-orders from global companies at its Barcelona showcase in March.
One of the factors contributing to the expected shortage in supply is low production yields for the S6 Edge, which is harder to manufacture than other smartphones without a curved glass screen.
By Kevin Lee (kevinlee@koreabizwire.com)
