SEOUL, Apr. 24 (Korea Bizwire) — Hanwha Galleria Co., a retail unit of the South Korean conglomerate Hanwha Group, announced on Tuesday that it has decided to inform citizens of fine dust levels by utilizing media art installed on the exterior of its department stores.
The lighting installed on the exterior of the Galleria Luxury Hall in Seoul, if the fine dust concentration is at “bad” levels, sends out red flashing signals three times before displaying a video consisting mainly of red.
On the other hand, on days when fine dust is low, images will be composed mainly of green hues.
The initiative is part of Hanwha Galleria’s “Right! Galleria” campaign to encourage eco-friendly and sustainable consumption culture.
As part of the Galleria campaign, the company will publicize fine dust levels.
Hanwha Galleria will also give KF94 certified masks to customers who make a purchase on days when fine dust levels are 81μg/m3 or higher.
The masks will be provided 10 times every day when fine dust levels are recorded as “bad.”
Image Credit: Hanwha Galleria Co. / firstname.lastname@example.org