Seoul, S. Korea, July 6 (Korea Bizwire) GM Korea has set out to strengthen its brand image in step with Chevrolet’s global brand campaign “Find New Roads.” The global headquarters of GM is promoting Chevrolet to make it the world’s best auto brand within 10 years from now.
Sergio Rocha, president of GM Korea, said, “The latest brand slogan is our promise with customers that we will innovate ourselves while at the same time making our customers’ lives more affluent. In every country where Chevrolet cars are sold, we will deliver the message of ‘Find New Roads’ consistently.”
Based on this brand concept, GM Korea has launched a series of new car models, including the Spark and Trax. In May this year, the company held a new car kickoff event to celebrate the launch of the Spark S, a city car with an all-new engine and continuously variable transmission. It was followed by a TV program featuring a new crossover SUV model Trax on “Top Gear Korea,” a variety TV show. The company will keep using the same message in the upcoming launches and commercials of new Malibu and Cruze.