SEOUL, Jan. 8 (Korea Bizwire) – Going on a diet has once again been named the most popular New Year’s resolution among South Koreans, according to a new big data study.
Artificial intelligence-based big data analysis firm Daumsoft released a list of popular New Year’s resolutions on Monday, which showed that for 2018, South Koreans were most determined to go on a diet.
The list, which was released in celebration of the New Year, revealed that keeping an eye on one’s weight was the most mentioned New Year’s resolution on social media again this year, following the same result a year ago.
This year’s top five New Year’s resolutions include ‘go on a diet’, ‘study’, ‘travel’, ‘quit smoking’ and ‘geek out’ which is known as ‘deokjil’ in South Korea, with the last being the only new entry this year.
While the regular entries like ‘studying’ and ‘traveling’ made an appearance on the list, it’s the first time ‘deokjil’, which toughly translates into English as ‘geeking out’ made it to Daumsoft’s annual top five list of most mentioned New Year’s resolutions on social media.
“Deokjil’ refers to an act of being a hardcore fan of something, be it music, animation, or games to an extreme degree, collecting products that spark one’s interest, for instance.
In the meantime, ‘money’, which ranked fourth on last year’s list, was knocked out of its spot by ‘quit smoking’ and ‘deokjil’ this year, disappearing form the top five chart.
“As more people have become aware of value-based consumption, interest in saving has gone down. In contrast, more people are now strongly expressing their intention to spend more to satisfy their geeky needs,” a Daumsoft official said.
When it came to keywords used along with New Year’s resolutions, ‘opportunity’, ‘list’, ‘improvement’, and ‘departure’ were among the most used, signaling widespread positivity among South Korean social media users.
This year’s analysis was conducted based on data collected last month and early this month from social media, including blogs, Twitter, and news articles.
Hyunsu Yim (email@example.com)