SEOUL, Sept. 18 (Korea Bizwire) — Green Car, an official car sharing operator in Seoul and the largest player in terms of the market share, is promoting a special event together with mobile messenger Line. Intended to generate a sense of connection and affinity among peoples — mobile-savvy potential consumers in particular, to its service and brand image, Green Car will provide 100 vehicles wrapped with iconic Line characters.
Line users can get 50 percent discount coupon for Green Car just by making “friend” with the official Green Car account in Line. Other gifts including free Green Car coupons and drive-in theater tickets will be offered to the event participants. The 100 Green Car models featuring cute and colorful characters (in five Line designs in total) will be available around major university towns in Seoul and Busan until the end of this year.
Image Credit: Green Car / firstname.lastname@example.org