Hamburger Chains Vie for Upper Hand in Breakfast Market | Be Korea-savvy

Hamburger Chains Vie for Upper Hand in Breakfast Market


SEOUL, Dec. 20 (Korea Bizwire)An increasing number of hamburger chains are jumping into the breakfast market as the floating population in morning hours increased due to the loosening of pandemic restrictions.

Burger King’s breakfast-only menu item King Morning, which recently returned after a two-year hiatus due to the COVID-19 pandemic, passed the 14,000 mark in cumulative sales just three weeks after being released.

According to the company, the breakfast sandwich made up of an omelet in a soft bun achieved 138 percent of its sales target during the first week of sales.


McDonald’s Korea, which has dominated the fast food breakfast market with its McMorning offerings, released a new breakfast sandwich called the McGriddle.

Instead of the McMorning’s English muffin, it uses a hotcake bun.

Local hamburger chain Mom’s Touch also recently launched three types of breakfast — ham egg, chicken sausage and bacon egg, on a trial basis.

Image Credit: Burger King / McDonald’s Korea /

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>