SEOUL, Dec. 20 (Korea Bizwire) — An increasing number of hamburger chains are jumping into the breakfast market as the floating population in morning hours increased due to the loosening of pandemic restrictions.
Burger King’s breakfast-only menu item King Morning, which recently returned after a two-year hiatus due to the COVID-19 pandemic, passed the 14,000 mark in cumulative sales just three weeks after being released.
According to the company, the breakfast sandwich made up of an omelet in a soft bun achieved 138 percent of its sales target during the first week of sales.
McDonald’s Korea, which has dominated the fast food breakfast market with its McMorning offerings, released a new breakfast sandwich called the McGriddle.
Instead of the McMorning’s English muffin, it uses a hotcake bun.
Local hamburger chain Mom’s Touch also recently launched three types of breakfast — ham egg, chicken sausage and bacon egg, on a trial basis.
Image Credit: Burger King / McDonald’s Korea / photonews@koreabizwire.com
