Hansalim, which has been producing organic products since the 1980s, is hoping that the collaboration with the characters will generate synergy effects in promoting the “organic” and “healthy” attributes of its products. (image: Hansalim)
SEOUL, Aug. 13 (Korea Bizwire) — With Chusok, Korea’s largest holiday, just around the corner, Hansalim, Korea’s biggest consumers’ cooperative association which produces environmentally friendly organic food products, has collaborated with Iconix Entertainment, Korea’s animation planning and marketing specialized company famous for its highly-popular animation project, “Pororo the Little Penguin,” and will launch Chusok Gift packs.
Chusok is a major harvest festival and a three-day holiday in Korea in which it is customary for Korean families and relatives to gather together and exchange gifts, usually Korean traditional foods or agricultural products, as it is indeed the celebration of good harvest.
Hansalim, the non-profit cooperative association, has launched “Chusok Cookie Gift Pack,” packaged in a gift bag decorated with Iconix’s cute animated characters, “Frankie & Friends.” The gift bag is also made environment-friendly, as it is manufactured in durable materials so that it can be re-used as a picnic bag and so on.
This is also the second challenge that the Korea’s animation company has engaged in non-profit business, since the “Tayo Bus” of Seoul city project, which engendered a nation-wide syndrome and acclaims.
“Frankie & Friends” are animal characters that cook and farm healthy organic agricultural foods. Hansalim, which has been producing organic products since the 1980s, is hoping that the collaboration with the characters will generate synergy effects in promoting the “organic” and “healthy” attributes of its products.
Like the one with the cookie gift pack, Hansalim’s efforts continue to incorporate the value of eco-friendly organic foods in its products. As for this Chusok, a variety of biologically-grown gift products — over 184 products — will also be offered by the association, including “Organic Korean Beef Ribs” made from the beef that has been raised with organic feed and “natural seaweed” which has been acquired from nature, not farmed, and dried from sunlight.
As its name suggests — “Hansalim” means in English “save all living things,”– it has been working to endorse eco-friendly agriculture and deliver the values of the healthy ecosystem to our society, through organizing trades between farmers in rural areas and consumers in urban areas to cooperate with one another. The environmental association looks to achieve more of cooperated work of promoting sustainable livelihood, like the collaboration with “Frankie & Friends.”
By J. H. Kim (jhkim@koreabizwire.com)
