SEOUL, May 19 (Korea Bizwire) — South Korean refiner HD Hyundai Oilbank Co. has announced its plan to sell DEVELON mini excavators at its gas stations.
This initiative, in collaboration with construction machinery manufacturer HD Hyundai Infracore Co., aims to expand the sales channels for mini excavators and generate revenue through brokerage fees.
Mini excavators have versatile applications and a diverse customer base, including construction workers and the general public.
The domestic market for mini excavators weighing under 5 tons experienced significant growth last year, and HD Hyundai Infracore has set an ambitious sales target of 1,000 units this year.
Currently, the mini excavators are available at four gas stations, and the company plans to expand to 17 stations in the future.
HD Hyundai Oilbank also aims to introduce other innovative businesses using the gas station platform, such as small electric vehicles, game-themed gas stations, and premium self-service car wash stations.
The oil refiner has been making waves in the industry with its innovative ventures.
One notable project is the collaboration with gaming giant Nexon Co. and local fashion brand Peaches to create PARTS Oilbank, which opened at a gas station in Seoul’s affluent Hannam-dong neighborhood.
This unique concept combines the intellectual property (IP) of Nexon’s hit online game “KartRider,” resulting in a new brand called Parts.
The HD Hyundai Oilbank gas station has been transformed into a vibrant, multicultural space. The refueling area now features game sculptures, graffiti art, and a pop-up store.
At PARTS Oilbank, visitors can admire model cars resembling “KartRider”s karts and sculptures of the game’s characters.
The gas station’s roof is equipped with responsive LEDs that display various promotional videos as vehicles enter.
On Jan. 31, Hyundai Oilbank announced that the number of vehicles refueling at PARTS Oilbank had doubled compared to the same period the previous year.
The company is thrilled to see that, in addition to the focus on culture and arts, the initiative has also exceeded expectations in terms of customer growth.
Ashley Song (firstname.lastname@example.org)