SEOUL, Nov. 20 (Korea Bizwire) — South Korea has exported more than US$100 million worth of animations to American and European markets this year, the Korea Creative Content Agency (KOCCA) said Monday, in a positive sign of market expansion amid strained economic and diplomatic relations with China over a U.S. missile defense system.
The agency said that 50 Korean animation companies have sold 110 billion won worth of content in more than 300 export deals at the three major overseas content trade shows this year, 30 percent up from last year. The three shows are Kidscreen Summit in the U.S. in February and MIPTV and MIPCOM — both in France — in April and October, respectively.
North America turned out to be the biggest importer of Korean animations, taking up 31 percent of the export market in the region. Selling broadcasting rights to local networks was the most frequent form of export deal at 42 percent.
“Over the years, Korean content makers have improved their global competitiveness. We will continue helping them set up more effective and swifter marketing strategies tailored for the global market,” said the agency in a statement.