SEOUL, Oct. 26 (Korea Bizwire) – Sales of women’s products via home shopping soared post-Chuseok (October 10 through 15) according to industry insiders. In particular, high-end articles of clothing, luxury brand items and jewelry proved to be popular.
CJ O Shopping revealed that its broadcast on October 10 of the ‘Vera Wang Air Cashmere 100% Big Shawl and Muffler’ received 2,500 orders in the first 25 minutes, exceeding the company’s sales target by 50 percent. The company’s strong sales continued on October 12, when 110 orders for the ‘Prada Saffiano Small Lux Double-Zip Tote Bag’ and 90 purchases of the ‘Burberry Fox Fur-Detailed Padded Gilet’ flooded in within half an hour of being showcased on CJ O Shopping’s luxury brand segment, ‘Luxury Boutique’.
On October 13 and 14, CJ O Shopping reaped big rewards from sales of a necklace and bracelet ‘Catena de Oro 18K Set’ and a ‘Reversible 100% Gobi Cashmere Coat’. More than 1,900 of the jewelry sets were sold within an hour, while the coat sold out after only twenty minutes.
CJ O Shopping’s competition GS Shop also cashed in on the post-holiday shopping spirit. Likewise, GS Shop also saw healthy returns from sales of jewelry and high-end clothing. The October 11 broadcast of a ‘Diamondia 18K Grade Queen 3 Karat Ring Collection’ brought in a total of 1.67 billion won, while three days later, a Riga mink coat pulled in 300 orders within 14 minutes.
According to GS Shop’s consumer data, 93 percent of the jewelry buyers were women, and 72 percent were between the ages of 30 and 50. Sales of jewelry, cosmetics, and women’s fashion products throughout the six-day period following Chuseok were 10 percent higher compared to the same post-Chuseok period last year (September 17 through 22).
A GS Shop executive who spoke on the condition of anonymity suggested that the shopping flurry could be in part interpreted as gifts of gratitude from women’s husbands. “It is common for purchases of highly priced items like mink coats to be decided after a discussion between wife and husband. The generosity of husbands towards their wives who worked hard throughout the holidays seems to have played a big role in boosting sales,” the executive said.