SEOUL, Oct. 15 (Korea Bizwire) – Market research firm Macromill Embrain surveyed 700 adults in their age between 20 and 49 living in Seoul and Gyeonggi Province on buying habits about Hovenia dulcis extract beverages. Of the respondents, 66.9 percent have bought the beverage to relieve their hangovers.
When there were no drinks made from Hovenia dulcis in the store, 31 percent of respondents said that they bought other tea beverages, followed by sports drinks (13.3%). Most of Hovenia dulcis beverages, equivalent to 70.5 percent, were bought in convenience stores, followed by large discounters (16.4%).
According to the survey, many of the participants purchased them twice or three times a month. Heavy users who bought once a week were interested in whether the beverage includes fresh ingredients while light users paid attention to the cost.
Sales volume for the beverage has increased to 65 billion won, or about US$61 million, in 2013, up from 4.3 billion won in 2010, accounting for 27 percent of the total beverage sales.
By Veronica Huh (email@example.com)