SEOUL, April 27 (Korea Bizwire) – Hyundai Card has opened a new cultural complex for cooking enthusiasts in Seoul, which has on offer a number of interesting features including some 10,000 books, a kitchen and a restaurant.
The four-story building located near Dosan Park gives visitors an experience that stimulates the senses of taste, smell and sight under the theme of cooking.
As the name hints, the cooking library has a wide range of cookbooks, all carefully curated by food columnists and journalists from the likes of American weekly magazine Time and National Geographic.
Visitors can enjoy reading or purchasing books that are organized by location, ingredients and cooking method.
As the enticing smells from the bakery and deli counter on the first floor waft through the venue, visitors can smell and taste samples of more than 190 types of spices, herbs, oil and salt at the Ingredients House located in the library.
Visitors who are inspired by the cookbooks can try a recipe of their choice in the kitchen, where all the ingredients and utensils required are prepared.
In addition, fresh herbs and vegetables from the garden on the terrace can be used for cooking.
Along with the ‘cooking library’, Hyundai Card plans to open a restaurant that caters to only one group of guests at a time for lunch and dinner.
Brand director Lee Mi-young said, “A library mostly centers around books, but this venue provides an experience beyond just books. At our cooking library, you can smell, cook, and taste, giving people the full experience.”
The newly opened ‘cooking library’ is the latest in a series of art and cultural complex projects initiated by the leading South Korean credit card company, whose creative and high-end marketing strategies have been appealing to a growing number of clients.
In the past, Hyundai Card has opened venues with different themes including design, travel and music to please enthusiasts across the cultural spectrum who are clients of the company.