Euisun Chung (C), executive chair of Hyundai Motor Group, visits the exhibition zone of CES 2026, a major consumer electronics trade show, held in Las Vegas on Jan. 6, 2025. (Pool photo) (Yonhap)
LAS VEGAS, Jan.7 (Korea Bizwire) – The head of South Korea’s automotive giant Hyundai Motor Group met Tuesday (local time) with the chief executive officer (CEO) of Nvidia Corp. on the sidelines of CES 2026, raising expectations that the companies could partner in autonomous driving technologies.
According to industry sources, Euisun Chung, executive chair of Hyundai, held a closed-door meeting with Nvidia CEO Jensen Huang at the Fontainebleau Las Vegas hotel.
The two previously met in Seoul over a widely reported beer and fried chicken gathering also joined by Samsung Electronics Co. Chairman Lee Jae-yong in October, when Huang visited South Korea to attend the Asia-Pacific Economic Cooperation (APEC) CEO Summit.
Their latest meeting took place a day after Nvidia unveiled its new artificial intelligence (AI) autonomous driving platform, Alpamayo, during a keynote presentation at the annual event in Las Vegas.
The open-source platform will allow automakers to freely modify and apply the software to their vehicles and is scheduled for release in Europe and Asia later this year.
Industry watchers are keen on whether Hyundai Motor, which is seen by some as trailing rivals in the global autonomous driving tech race, will cooperate with Nvidia to gain momentum in the area.
In October, Nvidia announced a plan to supply up to 260,000 graphics processing units (GPUs) to South Korea in partnership with the government and major companies, including Hyundai Motor, to build large-scale AI factories in the country.
(Yonhap)
