This photo provided by Hyundai Motor Group on Nov. 25, 2025, shows Shin Yong-suk (L), vice president and head of the Genesis Engineering Design Center at the group, and Georges Levy, executive vice president and head of the Asia-Pacific automotive equipment division at Michelin, shaking hands at the companies’ MOU signing ceremony held at Hyundai’s R&D center in Hwaseong, south of Seoul, on the previous day. (Yonhap)
SEOUL, Nov. 25 (Korea Bizwire) — Hyundai Motor Group has signed a memorandum of understanding (MOU) with Michelin Corp. to accelerate their partnership in next-generation tire technology development, extending their ties first established through previous MOUs in 2017 and 2022, the automaker said Tuesday.
Under the new three-year MOU, the two companies will seek joint research and development (R&D) of extreme-low rolling resistance tires with improved fuel efficiency and high-performance tires.
They will also focus on upgrading tire performance for premium electric vehicles (EVs) and developing a virtual tire development system for off-road applications. Further development of Michelin’s SmartGrip technology will also be pursued.
Hyundai Motor said the renewed collaboration is intended to meet the evolving demands of electric and autonomous vehicles, including the need for higher load capacity, robust driving performance and stronger environmental sustainability.
“Through the third phase of technological collaboration with Michelin, we expect to achieve tire technology innovations that will lead the future mobility market,” Shin Yong-suk, vice president and head of the Genesis Engineering Design Center at Hyundai Motor Group, said.
(Yonhap)
