This photo, provided by Hyundai Motor Co., shows a promotional image highlighting the automaker’s partnership with the gaming company Nexon Co. (Image courtesy of Yonhap)
SEOUL, Jan. 24 (Korea Bizwire) — Hyundai Motor Co. said Friday it has partnered with Nexon Co. for a special collaboration event in the popular mobile racing game KartRider Rush+.
As part of the event, players can experience virtual versions of Hyundai’s latest electric vehicles (EVs), such as the Ioniq 9, the company’s first large electric sport utility vehicle (SUV), and the Ioniq 6 electric sedan, as playable vehicles.
Participants can unlock these exclusive karts through in-game events until Feb. 27, the automaker said.
“We will continue our efforts to promote the excellence of the Ioniq brand to younger generations through innovative collaborations,” a company official said.
(Yonhap)
