Developed in collaboration with DeepBrain AI, a specialist in generative AI technology, the service offers voice-based interactions in English, Chinese, and Japanese. (Image courtesy of Hyundai Premium Outlet)
SEOUL, July 23 (Korea Bizwire) – Hyundai Premium Outlet announced on July 23 that it will pilot an artificial intelligence service called ‘AI Human’ at its Songdo location until August 18, aiming to enhance the shopping experience for international customers.
Developed in collaboration with DeepBrain AI, a specialist in generative AI technology, the service offers voice-based interactions in English, Chinese, and Japanese.
This innovative approach to customer service comes as retailers in South Korea seek new ways to cater to a growing number of foreign shoppers.
To access the AI Human, customers can scan QR codes placed in high-traffic areas such as the service lounge. Upon activation, a virtual employee appears on the user’s smartphone screen, ready to assist with inquiries.
The AI is programmed to handle a wide range of questions, covering topics such as brand information, ongoing promotions, dining options, tax refund procedures, and parking facilities.
Responses are provided through voice output, accompanied by relevant images and text displayed on the screen for added clarity.
Tailored to the needs of international visitors, the AI Human also offers customized shopping information.
The main screen prominently features introductions to top brands popular among foreign customers and highlights events specifically targeting international shoppers.
“The AI Human service was developed with consideration for the expansive layout of our premium outlets, where numerous brands are spread across a large area,” a representative from Hyundai Premium Outlet Songdo explained.
“We expect it to significantly enhance customer satisfaction by providing precise directions to specific stores and recommending information that is of high interest to our international clientele.”
Ashley Song (ashley@koreabizwire.com)
