SEOUL, May 31 (Korea Bizwire) — Hyundai Motor Co. said Monday it will set up a Hyundai Motor Studio on mobile-based metaverse platform Zepeto to provide a variety of content about mobility life.
The carmaker set up a virtual Hyundai Motor Studio in Zepeto’s Downtown, which depicts the actual Hyundai Motor Studio in Seoul.
The studio offers content about the urban air mobility (UAM), purpose-built vehicle (PBV) and future mobility transfer hubs.
Visitors can watch the Ioniq campaign video starring BTS and try out and purchase Hyundai’s ‘Restyle’ fashion collection made with upcycled materials.
Visitors coming to Hyundai Motor Studio through Zepeto can try out the UAM on the rooftop of the building.
Moreover, visitors can try out PBVs designed after three themes of ‘party room’, ‘healthcare clinic’ and ‘food truck’, as well as visit the S-Hub, a transfer hub between various mobility vehicles.
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