Hyundai to Rely on Small SUVs to Boost Sales | Be Korea-savvy

Hyundai to Rely on Small SUVs to Boost Sales


Hyundai Motor Vice Chairman Chung Eui-sun answers questions from a reporter in a Q&A session following the company's world premiere event for the Kona SUV held at Hyundai Motor Studio in Goyang, just northwest of Seoul, on June 13, 2017. (Image: Yonhap)

Hyundai Motor Vice Chairman Chung Eui-sun answers questions from a reporter in a Q&A session following the company’s world premiere event for the Kona SUV held at Hyundai Motor Studio in Goyang, just northwest of Seoul, on June 13, 2017. (Image: Yonhap)

GOYANG, South Korea, June 13 (Korea Bizwire) – Hyundai Motor Co. on Tuesday unveiled its first subcompact SUV Kona in a move to bolster its SUV lineup amid growing demand for recreational vehicles.

The five new SUVs are an all-electric Kona, a fuel cell-based car, an SUV larger than the Santa Fe, and two smaller-sized crossovers, the country’s biggest carmaker by sales said.

Hyundai's Kona SUV (Image: Hyundai Motor Co.)

Hyundai’s Kona SUV (Image: Hyundai Motor Co.)

“The global SUV market has grown by an average of 20 percent in the past seven years. In particular, global carmakers are vying for a bigger share in the subcompact (or B segment) SUV market,” Hyundai Motor Vice Chairman Chung Eui-sun said in a press conference held for the Kona’s world premiere.

A rendered image of the front view of Kia's Stonic subcompact SUV (Image: Kia Motors Corp

A rendered image of the front view of Kia’s Stonic subcompact SUV (Image: Kia Motors Corp

Hyundai and Kia, which together form the world’s fifth-largest carmaker by sales, aim to sell a combined 8.25 million autos this year, up from 7.9 million in the previous year. 

(Yonhap)

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