SEOUL, June 7 (Korea Bizwire) – Hyundai’s latest ad – inspired by Sir Ernest Henry Shackleton’s expeditions to the Antarctic – has attracted more than 100 million views on YouTube, becoming the world’s first car campaign video to achieve the milestone, announced Hyundai’s ad affiliate Innocean Worldwide on Tuesday.
The British polar explorer, among many other achievements, is best noted for saving all 27 of his crew members during a mission to cross the Antarctic continent (1914 – 1917) when his ship, Endurance, was trapped in ice and crushed.
The video features Shackleton’s great grandson Patrick Bergel undertaking a 30-day voyage 100 years after his great grandfather’s unsuccessful trip, travelling 5,800 kilometers across the frozen continent – from Union Camp to McMurdo Station and back – in a custom-built Hyundai Santa Fe.
Image Credit: Hyundai Motor Company / photonews@koreabizwire.com
