Hyundai’s IONIQ Becomes Art and Technology Project

The newly revamped IONIQ as part of the LACMA’s project can control the speed of music files played in the vehicle in connection with driving speed, in order to provide drivers with a sense of speed. (Image: Hyundai Motors)

SEOUL, Aug. 21 (Korea Bizwire) – A new art and technology project based on Hyundai’s renewable energy car IONIQ has been unveiled in the U.S., the carmaker announced on Monday.

According to Hyundai Motor, the Los Angeles County Museum of Art’s Art + Technology Lab project called ‘the Roadable Synapse’ by Jonathon Keats was revealed this weekend, where the artist created the future of driving by mixing neuroscience technology with Hyundai’s most recent renewable energy vehicle so as to allow drivers to communicate with their car.

The newly revamped IONIQ as part of the LACMA’s project can control the speed of music files played in the vehicle in connection with driving speed, in order to provide drivers with a sense of speed.

While driving, any damage or force felt by the car will be conveyed through speakers in the form of audio, so as to create an illusion that both the driver and the car are in sync, improving concentration for drivers as a result.

Over the course of the two years that went into the project, Hyundai Motors provided Jonathon Keats with an IONIQ vehicle as well as technological advice.

Art + Technology Lab is one of the LACMA’s long-term partnership projects, which incorporates the latest technology such as drones, augmented reality and 3D printing with art.

A new art and technology project based on Hyundai’s renewable energy car IONIQ has been unveiled in the U.S., the carmaker announced on Monday. (Image: Hyundai Motors)

Hyundai Motor has been one of the project’s sponsors, supporting four to six artists each year with financial support and technological advice, alongside Google, SpaceX and NASA.

“We’ll continue to make opportunities to mix two different fields to approach and imagine future mobility with creatively,” a Hyundai Motors official said.

M.H.Lee (mhlee@koreabizwire.com)