SEOUL, Mar. 27 (Korea Bizwire) — An independent research conducted on behalf of the International Olympic Committee (IOC) showed Wednesday that the 2018 PyeongChang Winter Olympics were a success.
The IOC released on its website the findings by Publicis Sport & Entertainment, whose study in March 2018 surveyed 36,000 people, aged from 13 to 65, in 16 countries.
In the survey, 65 percent of the people regarded the first Winter Games in South Korea to have been a success. Among respondents from South Korea, the figure was 75 percent.
The average “enjoyment” score amongst South Korean spectators for the PyeongChang 2018 experience was a 9 out of 10.
In addition, 77 percent said they believed hosting the Olympic Games leaves the host city with many benefits, and 72 percent said staging the Games is an opportunity for economic development.
“The Olympic Winter Games PyeongChang 2018 were a success in so many respects,” IOC President Thomas Bach said. “This latest research clearly demonstrates the strength of not only the Olympic Games but also the Olympic values.”
According to a separate report on global broadcasts of the 2018 Winter Olympics, also published by Publicis Sport & Entertainment, PyeongChang enjoyed record broadcast coverage and a significant increase in digital viewership.
The report said 1.92 billion people watched PyeongChang 2018 across various media platforms, making it the most digitally viewed Winter Olympics ever.
Broadcasters made more coverage available from PyeongChang than any other Winter Games, with output across linear and digital platforms increasing by 38 percent from Sochi 2014.
The amount of digital coverage available on the websites, apps and social media channels of Rights Holding Broadcasters (RHBs) jumped 62 percent from the 2014 Winter Games.
Digital coverage of PyeongChang received 3.2 billion video views, more than double the figure from 2014.
“By embracing the digital age, we have been able to offer Olympic fans around the world new ways to experience the Olympic Games while also reaching out to the younger generation more than ever before,” Bach said. “As this research shows, we are not only successfully communicating the sports excellence and the athletes’ achievements but also the Olympic spirit and what it means.”