SEOUL, Oct. 27 (Korea Bizwire) – Sharing tips on getting one’s face done is increasingly becoming an indelible part of the social media sphere, with recent findings revealing that mentions of the tagline “Daily Makeup” have surged more than twentyfold in the last three years.
Thanks to the borderless internet, the world has never been more connected, with makeup trends from all corners gobbled up by curious youth everywhere.
A report from Nielsen Korea, which scoured prominent online content platforms like Twitter and Instagram to ascertain the monthly mentions of the tagline “MOTD” (Makeup of the Day), measured their frequency at 6,000 this year. For comparisons sake, MOTD mentions appeared an average of 300 times per month in 2014.
Of the online content platforms analyzed, Instagram with 71 percent was found to have the most mentions of MOTD, with blogs and Twitter employed considerably less with 20 and 8 percent, respectively.
Nielsen Korea attributed the 150 million MOTD (#MOTD in the Instagram ecosystem) reference posts to Instagram’s large user base of young women in their 20s and 30s.
The market research company also included the results of an analysis on the most heavily discussed cosmetics products in its report, which were eyeshadow and blush. Excluding the autumn months of 2015, the two products had the most mentions from 2014 to the present.
A spokesperson for Nielsen Korea described the social media users’ mindset which led to the results, saying, “In spring and summer, mentions of tint products increase in frequency as more women want a bright and vibrant look, while through autumn and winter, mentions of shading products that contour the face are higher as makeup that emphasizes a woman’s facial outlines is popular.”
As more women sample different makeup styles in search of their own “personal color”, interest in skin undertone is also on the rise.
The spokesperson added that the buzzwords “cool tones” and “warm tones” in reference to skin undertone were appearing with greater frequency every month.
Nielsen Korea views the greater connectedness of cosmetics consumers as an opportunity for Korean companies to export K-beauty into foreign markets.