SYDNEY, AUSTRALIA, Apr. 3 (Korea Bizwire) — Following the success of TEDxSydney in 2018, INVNT, the global live brand storytelling agency™, has once again been named the official production partner for TEDxSydney, the leading platform for the propagation of Australian ideas, creativity and innovation, as the not-for-profit organisation celebrates the milestone 10-year anniversary of its flagship event on Friday, 24 May, 2019.
The role sees INVNT tasked with delivering the event for the second year running, which in 2019 embraces the theme of ‘Legacy.’ The team are responsible for designing and producing the event – which has already secured an impressive line-up of talent – including creative concepting, technical production and AV.
INVNT is also designing and producing The Hub, a dedicated area where attendees can interact between sessions, and the team are curating and creating a number of educational and thought-provoking activations within the space. These will showcase a selection of creatives, foodies, eco-warriors, technologists, artists and experts, and will include an activation from INVNT which will highlight the power of storytelling.
Importantly, INVNT will ensure the Legacy theme is woven throughout the event in strategic and thought-provoking ways, so that each and every touchpoint appeals to its audience of curious minds, game-changers, and those who seek to be inspired.
Commenting on the partnership Remo Giuffre, Founder and Licensee, TEDxSydney said: “We are thrilled to be teaming up with INVNT on such a nostalgic TEDxSydney 2019 event. Working with the INVNT agency in 2018 was a dream – nothing seemed to daunt the team as they infused their signature ‘challenge everything’ mantra into all aspects of the award-winning experience, and approached every challenge with both supreme competence and a welcome sense of calm.
“We exceeded a number of our objectives last year, including being a sell-out event attracting over 5,000 attendees – making it the biggest TEDxSydney yet. I am confident that with INVNT’s support, and the support of our many other valued partners, we will continue to kick goals in 2019 and beyond.”
Laura Roberts, Managing Director, INVNT APAC explained: “From its commitment to sustainability to passion for educating, informing and celebrating individuals from all walks of life, we love all that TEDxSydney stands for. We’re very excited to be producing the event again this year, and are committed to working with the TEDxSydney team and fellow event partners to make this very special 10-year anniversary celebration an experience to remember.”
Scott Cullather, CEO, INVNT added: “The TED brand is globally renowned and highly respected for its approach to storytelling. Audiences can always expect a stellar line-up of influential presenters who educate, inspire and entertain, all delivered within stylish and purposeful environments. We feel incredibly fortunate to be working on this culturally relevant event again in 2019, and can’t wait to share the ‘Legacy’-inspired creative concepts we’ve developed for TEDxSydney this coming May.”
For more information about TEDxSydney 2019 and to register, visit: www.tedxsydney.com
Founded in 2008 by Scott Cullather and Kristina McCoobery, INVNT is the global live brand storytelling agency™. The company’s “challenge everything” positioning statement helps clients including General Motors, Grant Thornton, Merck, PepsiCo, Samsung and Subway – share their stories – live – with every audience that matters. “The tribe” is INVNT’s diverse, talented and creative team behind the stories and brand experiences that people just can’t stop talking about. INVNT’s offices are strategically located in New York, London, Sydney, Detroit, San Francisco, Washington D.C., Stockholm and Singapore. For more information visit www.invnt.com
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Source: INVNT via GLOBE NEWSWIRE