SEOUL, Sept. 1 (Korea Bizwire) — The Korea Professional Football League said Wednesday that a video designed to assist vulnerable groups access football stadiums won a Crystal Award at the 2022 Busan International Advertising Festival.
It is the first time for a local professional sports organization to win an award at an international advertising festival, the football league said.
Since 2020, the football league has held campaigns in which football fans created and distributed maps that highlight routes without any obstacles for the disabled and other vulnerable groups to access stadiums.
These maps were made to help the disabled, seniors and people with baby carriages access stadiums with ease and safety.
The video was produced as part of the campaign, in which fans are seen dribbling soccer balls as they look for the best route for vulnerable groups to access a stadium and reflecting them on the maps.
Image Credit: Korea Professional Football League / photonews@koreabizwire.com
