SEOUL, March 2 (Korea Bizwire) – Kakao announced that it has released a new version of its online fund raising service ‘Heemanghae’ (meaning hope) now dubbed ‘Gachi Gachi with Kakao’ (together raising value), which is designed for mobile devices.
‘Heemanghae’ was an application that allowed users to create fundraising campaigns and collect or make donations.
Since the service was launched on the portal site Daum in 2008, 9.3 million users collected a total of 11.5 billion won, demonstrating the popularity of the program. However, participation through mobile devices was limited.
To improve the service, Kakao took note of the current trend in fundraising, in which there is a noticeable shift from PC to mobile. As a result, the service was optimized to suit the mobile environment, and the name of service was changed.
Since the donations are made through the Kakao platform, feedback on how much money is raised and the total amount money collected can be sent through KakaoTalk alerts.
When connecting to a Daum account used for ‘Heemanghae’ after logging in with a Kakao account, the information on previous ‘Heemanghae’ campaigns is provided.
For users who want to make meaningful donations to charity instead of receiving money or presents from relatives and friends for weddings or other events, the new service offers an option for memorable days.
The host of the event can select an organization from the list provided by ‘Gachi Gachi with Kakao’, and open a fundraising ‘box’ so that relatives and acquaintances can easily participate.
The public fundraiser option ‘Heemanghae’ had can still be used. Internet users can voluntarily suggest and run fundraisers. If other internet users share the event or express their support through comments, Kakao donates funds.
Special badges will be given to users whenever they make a donation at ‘Gachi Gachi with Kakao’. The badges can be posted to users’ KakaoTalk profiles if desired.
By Lina Jang (firstname.lastname@example.org)