SEOUL, May 15 (Korea Bizwire) – Korean game companies are eyeing the Chinese market as they experience a limited growth in the domestic market due to cutthroat competition.
The volume of the Chinese mobile game market is estimated to reach about 3.9 trillion won (23 billion yuan) this year, an 80-percent increase from 1.85 trillion won (11.24 billion yuan) in 2012.
One of the game companies on a roll in the game market in China is Com2us. A global mobile game “the God of Fishing” has recently achieved a number of cumulative downloads of 2.5 million. The achievement was made in only one month since it was first introduced to the Chinese market.
A Com2us official said, “The daily active users (DAU) has exceeded 500,000, and the game seems to be gaining consistent popularity.” Com2us head of game production Lee Joo-hwan explained that the God of Fishing has been materialized to give realistic fishing experience by using high-quality 3D graphics.
CJ E&M is also on a conquest of the Chinese game market as scoring a 500 billion won investment from Tencent, the biggest game company in China. CJ E&M is currently conducting closed beta tests in order to adapt three domestic hits, “Everybody Pong Pong Pong,” “Monster Taming” and “Everyone’s Marble” to Tencent’s mobile messenger which has 600 million users worldwide.
WeMade, also in collaboration with Tencent, plans to introduce a mobile game “Wolf Swallowed the Moon” to the Chinese market. The closed beta test for Wolf Swallowed the Moon is in progress as well. PATI Games, famous for its restaurant and café management simulation game line-ups including “I Love Coffee” and “I Love Pasta” will release “the Heroes of Three Kingdoms by PATI” in the Chinese market as early as by the end of May.
Sundaytoz which has created the national phenomenon Anipang has received investment from Smilegate in preparation for its foray into the Chinese market. Smilegate has already gained quite a success with its gun fighting game “Crossfire” in the Chinese market. These two Korean companies are likely to cooperate in various ways for the Chinese market entry.
Written by Robin Koo (firstname.lastname@example.org)