A new program called Sharing Solo aimed at connecting unmarried professionals in their 30s and 40s through volunteer activities. (Image courtesy of KT)
SEOUL, Aug. 6 (Korea Bizwire) – KT, a major telecommunications company in South Korea, announced on August 5 that it will introduce a new program called Sharing Solo, aimed at connecting unmarried professionals in their 30s and 40s through volunteer activities.
The initiative targets employees from businesses and organizations near Gwanghwamun, a historic district in central Seoul.
The program will bring together 15 participants from five different entities: KT, Seoul City Hall, Maeil Dairies, Woori Card, and LG Household & Health Care. These individuals, all working professionals, will engage in a unique blend of community service and social networking.
The selection process, which began last month, was highly competitive. Applicants could either apply directly or be recommended by acquaintances. The program saw an overwhelming response, with 60 applicants vying for each available spot.
“Sharing Solo” is designed around the concept of “chon-cance,” a portmanteau that combines the Korean words for “rural” and “vacation.” Participants will embark on a three-day, two-night trip to Ganghwa Island, starting on August 22.
During their stay, they will participate in various volunteer activities, including weed removal and beach clean-up efforts.
The program reflects a growing trend in South Korea of combining social causes with opportunities for young professionals to meet potential partners.
It comes at a time when the country is grappling with low birth rates and changing attitudes towards marriage among younger generations.
Oh Tae-sung, the head of KT’s ESG Management Promotion Office, emphasized the innovative nature of the initiative. “Sharing Solo was conceived based on fresh ideas from our younger employees,” Oh said.
He added, “We will continue to strive to fulfill our corporate social responsibility through genuine activities that align with current trends.”
M. H. Lee (mhlee@koreabizwire.com)
