SEOUL, Dec. 7 (Korea Bizwire) — Lee Min-ho, the young actor who gained his fame from dramas such as The Heirs, Boys over Flowers, and City Hunter, is now set to debut as a movie star by appearing on the upcoming film Gangnam 1970. He is now one of the hottest actors in China. That’s why Twosome Place, CJ Foodville’s bakery franchise, picked Lee as its brand spokesperson.
Twosome Place used his pictures on tumblers that it launched recently to win the hearts and minds of Chinese female coffee lovers. Unlike mostly villain roles he has assumed so far, he boasted his warm, soft side in a recent coffee commercial.
In addition, he was featured in promotional videos for Jeju Air for its online campaign. Ahead of the tenth anniversary on January 25 next year, Jeju Air launched the campaign with a theme “Refresh in Jeju.” In the musical-like videos Lee appears as a pilot and a flight crew and help out female passengers. In contrast to the videos released in March this year in which Lee played roles of a passenger, the new ones feature him as someone helping passengers at the check-in counter and in flight.
By Celena Jung (firstname.lastname@example.org)