SEOUL, Oct. 25 (Korea Bizwire) — LG Display Co. said Wednesday the company will continue to invest in organic light-emitting diode (OLED) products, saying the latest criticism made by rivals over the so-called screen burn-in, or image retention in the panels, came with “intentions.”
“Intentional noise has been made (over the OLED displays’ burn-in),” LG Display said during its conference call with investors. “We expect there would be performances based on consumers’ judgment and decisions.”
Burn-in refers to a situation in which certain areas of displays suffer discoloration when turned on for a long period in OLED displays.
While LG Display did not specify, the remark apparently came as Samsung Electronics Co. has been making direct criticism against LG Electronics Inc.’s OLED TVs in a rare move to promote its own QLED TVs which is based on liquid crystal display (LCD) technology.
The QLED TVs make use of so-called quantum-dot technology, which are semiconductor nanocrystals that Samsung says improve display brightness, contrast and power efficiency. The feature is different than the OLED TVs promoted by LG Electronics, which still require backlighting.
Through its corporate website, Samsung said such aspects makes OLED displays only suitable for smartphones which have shorter operational cycles, but not for TVs and monitors.
LG Display added OLED products are expected to account for 10 percent of its combined sales this year, with the shipment estimated to reach up to 2.8 million units in 2018 to account for 20 percent next year.
The company said it is expected to achieve full-fledged growth in 2019 when it completes the investment for its plastic-OLED displays.