Employees of LG Electronics’ U.S. branch participate in the “Life’s Good” campaign (Image courtesy of LG Electronics)
SEOUL, May 14 (Korea Bizwire) — LG Electronics is strengthening its global brand identity through a series of community and environmental initiatives under its signature slogan, “Life’s Good,” aiming to amplify its social impact and promote sustainable values.
According to the company on Wednesday, LG’s U.S. division recently installed more than 150 hand-built birdhouses in both company premises and employees’ front yards, offering safe nesting spaces for birds displaced by urbanization.
Employees also planted over 100 species of native flora in a pollinator garden at LG’s North American headquarters in New Jersey. The garden, designed to support bees and butterflies, became the first habitat certified by the National Wildlife Federation among Korean companies.
In Central Asia, LG’s Kazakhstan office hosted lectures at Kyrgyz National University and Kyrgyz State Technical University, reaching more than 300 university students. The sessions explored the value of optimism in life, its role in personal growth and societal innovation, and how technology can enrich everyday experiences.
The initiatives are part of LG’s broader ESG vision, “Better Life for All,” which emphasizes environmental responsibility, social engagement, and good governance.
“The ‘Life’s Good’ campaign is more than a brand slogan — it’s a shared journey toward positive change,” said an LG spokesperson. “We will continue to pursue meaningful global initiatives that reflect our commitment to a better, more sustainable future.”
Kevin Lee (kevinlee@koreabizwire.com)
