LG Electronics Illuminates Frieze London with OLED Artistry and KWAYOLA Collaboration | Be Korea-savvy

LG Electronics Illuminates Frieze London with OLED Artistry and KWAYOLA Collaboration


Here, visitors view the media art "Summer Garden," a reinterpretation of a landscape painting by impressionist artist Monet, on the 2023 LG OLED Evo.

Here, visitors view the media art “Summer Garden,” a reinterpretation of a landscape painting by impressionist artist Monet, on the 2023 LG OLED Evo.

SEOUL, Oct. 12 (Korea Bizwire) – LG Electronics has revealed its exciting participation in Frieze London, a prominent art fair held in London, England, with the intention of highlighting the artistic potential of LG OLED TVs.

At this extraordinary event, LG Electronics has joined forces with media artist Kwayola to introduce the spectacular 160-square-meter LG OLED Lounge.

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Within this captivating space, Kwayola will be presenting his magnum opus, “Summer Garden,” displayed across 13 LG OLED Evo TVs, including the world’s largest 97-inch OLED TV.

This newly enhanced artwork, meticulously fine-tuned for optimal image quality on LG OLED TVs, is a captivating piece of media art that captures the enchanting landscapes of Giverny Gardens, situated near Paris, France.

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Furthermore, LG Electronics is also actively participating in Frieze Seoul, Frieze LA, and Frieze New York this year as part of their innovative “OLED Art Project,” an initiative that seamlessly fuses cutting-edge OLED technology with the realm of art.

LG Display Co.'s transparent OLED-based display is seen at an exhibition at the National Museum of Korea in Seoul on May 25, 2023. (Yonhap)

LG Display Co.’s transparent OLED-based display is seen at an exhibition at the National Museum of Korea in Seoul on May 25, 2023. (Yonhap)

Image credit: LG Electronics / photonews@koreabizwire.com

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