“The ‘Wildlife Conservation Campaign with LG’: Red Wolf Edition” (Image courtesy of LG Electronics)
SEOUL, Dec. 11 (Korea Bizwire) – LG Electronics unveiled a new installment of its wildlife conservation campaign on December 9, featuring a striking 3D video on the iconic Times Square billboard in New York City.
The latest video spotlights the plight of the critically endangered red wolf, a species with fewer than 20 individuals estimated to remain in the wild, primarily in North Carolina.
Through vivid visuals of deforestation and habitat loss, the campaign aims to underscore the urgent need to protect forest ecosystems and biodiversity. The red wolf is classified as “Critically Endangered” by the International Union for Conservation of Nature (IUCN).
This initiative is part of LG’s ongoing effort to raise awareness about the impact of climate change on vulnerable species. Previous installments highlighted other endangered animals, including the snow leopard, bald eagle, and sea lion, captivating Times Square visitors with immersive 3D displays.
Building on the campaign’s success, LG plans to continue its efforts into 2025, incorporating feedback from global audiences to shape future themes. A public survey will be conducted later this month via the campaign’s official website and LG North America’s Instagram page.
Jung Kyu-hwang, Executive Vice President and Head of LG North America, emphasized the company’s commitment to sustainability, stating, “We aim to connect with more people to foster understanding of the importance of biodiversity and environmental protection. Our campaign for next year will be even more impactful.”
The initiative underscores LG’s dedication to leveraging technology and storytelling to drive global awareness of pressing ecological challenges.
Kevin Lee (kevinlee@koreabizwire.com)
