LG H&H, CJ Cheiljedang Form Alliances After Severing Ties with Coupang

(image: Kobiz Media / Korea Bizwire)

SEOUL, May 16 (Korea Bizwire) — South Korean cosmetics and household goods maker LG Household & Health Care Ltd. and food manufacturer CJ Cheiljedang Corp. have formed new partnerships with other online shopping malls, following their decision to withdraw their products from the e-commerce giant Coupang Inc.’s platform due to pricing conflicts.

Gmarket said Monday it will host a joint discount event with LG H&H and CJ Cheiljedang as part of its shopping festival called “Big Smile Day,” which is scheduled to run until Friday.

Gmarket will offer a variety of special packages featuring popular items from these companies, such as LG H&H’s steam wash dishwasher detergent and CJ Cheiljedang’s Hetbahn instant cooked rice.

Additionally, exclusive coupons will be provided for purchasing products from these companies during the festival.

Another online shopping mall, 11Street, has also planned an exclusive promotional event in collaboration with LG Electronics Inc. and CJ Cheiljedang, which will take place from Tuesday to Saturday.

This marks the first promotional event jointly organized by a home appliance manufacturer and a food company.

Both companies will select 11 flagship items each and offer discounts of up to 40 percent.

Additionally, users can avail themselves of a 5 percent credit card discount coupon, which provides an extra discount of up to 100,000 won (US$74.96).

Ashley Song (ashley@koreabizwire.com)