LG H&H’s Toothbrush Diet Project Wins Red Dot Design Award | Be Korea-savvy

LG H&H’s Toothbrush Diet Project Wins Red Dot Design Award


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SEOUL, Aug. 11 (Korea Bizwire)South Korean cosmetics and household goods maker LG H&H Co. said Thursday its Toothbrush Diet Project had won the top prize in the packaging design category at the Red Dot Design 2023 awards.

Through the incorporation of a lengthened handle and purposeful gaps between the handle and the body of the toothbrush, the company managed to decrease plastic consumption by about 20 percent when contrasted with traditional toothbrushes.

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Furthermore, the product packaging employed eco-friendly pulp molds and transparent films, facilitating completely separate disposal with a 100 percent assurance.

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Image Credit: LG H&H Co. / photonews@koreabizwire.com

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