This photo provided by LG Electronics Inc. shows a new showroom for its new luxury brand SKS in southern Seoul. (Yonhap)
SEOUL, Oct. 15 (Korea Bizwire) – LG Electronics Inc. said Wednesday it has opened a showroom for its new luxury brand SKS in southern Seoul to strengthen its presence in the high-end built-in appliance market.
Located in the Gangnam district, the showroom displays SKS appliances designed to enhance luxury kitchen aesthetics and functionality, alongside furniture created in collaboration with Italian design brands Molteni&C and Arclinea, according to LG Electronics.
Visitors can experience LG’s latest premium kitchen innovations through SKS products, including refrigerators, ovens, wine cellars, dishwashers and induction cooktops, and receive personalized consultations for home solutions.
LG Electronics rebranded its Signature Kitchen Suite to SKS in February to focus more on the growing built-in appliance market and reinforce its position as a leading home appliance brand.
(Yonhap)
