LG Electronics is pushing into the Middle Eastern market by opening premium brand shops in the area. (Image : LG Electronics)
SEOUL, Aug.17 (Korea Bizwire) – LG Electronics is pushing into the Middle Eastern market by opening premium brand shops in the area.
LG announced they have opened a premium brand shop on Mecca Street, the premium home electronics business district in Jordan. The shop is the third premium brand shop that opened this year after Tehran, Iran and Beirut, Lebanon.
The Jordan store is the largest among the brand shops in the area. The exterior of the store is made of glass, so that potential customers can look inside. A video pillar that shows a moving image on an LED screen is set on the outside of the building.
The latest premium products from LG electronics, such as a 65-inch ultra all-red TV, 105-inch curved surface ultra HD TV, double magic space refrigerator, and premium smartphones are exhibited. Consumers can actually use the devices and learn about their features in the convenience room.
Opening of the LG electronics store in Jordan. (Image : LG electronics)
LG Electronics is planning to expand their premium brand shops to other major countries in Africa and the Middle East. “We will strengthen our leadership in the premium market through the premium brand shops that maximize convenience in living.”
By Lina Jang (linajang@koreabizwire.com)
