Liquor Firms Replace Gift Packages with Eco-friendly Material | Be Korea-savvy

Liquor Firms Replace Gift Packages with Eco-friendly Material


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SEOUL, Jan. 13 (Korea Bizwire)Liquor companies in South Korea are releasing eco-friendly, limited editions of alcoholic beverages ahead of the Lunar New Year.

A-Young Fortune Brands Co. released the All PaperBox gift set on Thursday with packaging made entirely of paper.

Liquor gift sets normally include plastic material or plastic airbags to protect the glass. The PaperBox, however, has replaced all of them with paper.

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Diageo Korea Co. released Johnny Walker Blue Ghost and Rare Port Dundas and the Johnny Walker Blue Label Year of the Rabbit Edition.

Pernod Ricard Korea Co. released the Royal Salute 21-Year-Old Celebration Package, and Shinsegae L&B Co. released the Matsui Kurayoshi Pure Malt Rabbit Label at Wine & More stores and Emart outlets.

Image Credit: A-Young Fortune Brands Co. / Diageo Korea Co. / photonews@koreabizwire.com

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