SEOUL, July 4 (Korea Bizwire) – Lotte Asahi Liquor announced on Tuesday its plans to launch the Asahi Superdry Draft Beer Can as an exclusive Korean design product on July 11.
The Asahi Superdry Draft Beer Can, known for its bubbling effect upon opening and its resemblance to draft beer at restaurants, was initially introduced in Japan in April 2021.
In May, Lotte Asahi Liquor introduced the same product in Korea, featuring the identical design as the one sold in Japan. However, they are now unveiling a unique design exclusively for the peak summer season in Korea.
The product’s name is displayed in Korean on the red line of the can’s surface, while the design in the area showcasing product details has been simplified.
To bring the Korean-exclusive design products to consumers, Lotte Asahi Liquor has decided to import products from Asahi Brewery’s Hakata plant, as well as its Suita and Nagoya plants.
Image credit: Lotte Asahi Liquor / photonews@koreabizwire.com
