Millennials Most Likely to Indulge in Luxury Hotel Services, Chase Marriott Rewards Survey Reveals | Be Korea-savvy

Millennials Most Likely to Indulge in Luxury Hotel Services, Chase Marriott Rewards Survey Reveals


Amenities such as Spa, Dry Cleaning, Pet-friendliness and Hotels Located near Public Transportation are High Priority for Millennial Travelers (image: williamcho/ flickr)

Amenities such as Spa, Dry Cleaning, Pet-friendliness and Hotels Located near Public Transportation are High Priority for Millennial Travelers (image: williamcho/ flickr)

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WILMINGTON, Del. June 10, 2014 (Korea Bizwire)–A new survey released today by Chase  Card Services reveals that millennials are more likely than older  travelers to seek out hotels with luxury services such as dry cleaning  (32%), massage or spa services (30%) and pet-friendliness (23%).  Furthermore, the survey shows millennial travelers are more likely to  say it’s a ‘deal breaker’ if a hotel is not near public transportation  (19%).

“Millennials are a tech savvy generation that values social connections,  convenience and opportunities to indulge in luxuries,” said Sisy  Vicente, general manager, Chase Card Services. “This is a generation of  travelers that clearly sees the benefit of travel rewards, such as those  that come with Elite status in reward programs.”

The nationwide phone survey commissioned by Chase  Card Services reached 1,002 travelers (18-67 years old) who stay in  a hotel at least five nights per year for business, pleasure or both.  Below are some of the key findings from the survey:

Millennial travelers want to make connections – both in-person and  via social networks:

  • Millennial travelers are more likely than other travelers to want to  meet other people staying at their hotel (57%).
  • Millennial travelers are more likely (44%) than older travelers ages  35-49 (28%) and ages 50-67 (11%) to seek opinions via social media  while researching a prospective vacation.
  • Despite having a desire to unplug when staying at a hotel, nearly all  millennial travelers post on social networks and share experiences  with friends while traveling (97%).
    • Three in four millennial travelers post to social networks at  least once a day while traveling (73%).

Millennials look for hotels with conveniences and luxury services:

  • Millennial travelers (48%) are more likely to say that indulging in  luxury services best describes their attitude toward staying in  hotels. In contrast, older travelers ages 50-67 are more likely to say  that keeping within a budget (72%) best describes their hotel  preferences.
  • Millennial travelers (19%) are more likely to say it’s a deal breaker  if a hotel is not near public transportation. Older travelers ages  50-67 prioritize a hotel’s location to landmarks or an airport (42%).

When it comes to travel rewards, millennials prefer status:

  • Millennials are twice as likely (18%) than older travelers ages 35-49  (6%) and ages 50-67 (4%) to prefer Elite status as a benefit from  their travel rewards program.
  • Among travelers in general, women prefer travel rewards in the form of  free flights or nights at a hotel (49% women vs. 37% men) while men  are somewhat more interested in points to redeem for travel-related  items (35% men vs. 27% women).

“The survey also shows that when traveling for business, four in five  millennial travelers will extend their trip to include a personal  vacation,” added Vicente. “By using the right rewards credit card,  consumers can earn accelerated points for the travel they are already  doing and put them towards their next vacation.”

To align with the unique needs and preferences of the growing segment of  millennial travelers, Chase offers its Marriott  Rewards Premier Credit Card, which lets travelers earn accelerated  Marriott Reward points on all purchases, accumulate free night stays,  and receive automatic Silver Elite Status once they become a cardholder.  The card’s $85 annual fee is waived the first year and also offers EMV  chip-and-signature technology, charges no foreign transaction fees and  comes with a variety of travel benefits.

About the Survey

The phone survey was fielded by Braun Research from April 16-April 25,  2014. The survey reached 1,002 18-67 year olds who stayed in a hotel at  least 5 nights per year for business, pleasure or both. The survey has a  margin of error of +/- 3.1% with a 95% confidence level.

About Chase

Chase is the U.S. consumer and commercial banking business of JPMorgan  Chase & Co. (JPM), a leading global financial services firm with  assets of $2.5 trillion and operations in more than 60 countries. Chase  serves more than 50 million consumers and four million small businesses  through more than 5,500 bank branches, 17,500 ATMs, credit cards,  mortgage offices, and online and mobile banking as well as through  relationships with auto dealerships. More information about Chase is  available at www.chase.com  and @Chase.  JPMorgan Chase Bank, N.A., Member FDIC. Equal Opportunity Lender.

Source: Chase (via BusinessWire)

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