Mobile Coupons Going Mainstream | Be Korea-savvy

Mobile Coupons Going Mainstream


A recent study found that consumers show distinctive patterns in using mobile coupons by different regions. (image:ePublicist/Flickr)

SEOUL, Korea, April 6 (Korea Bizwire) – As more and more people use their smartphones to buy things on the Internet, the use of mobile coupons is also rapidly on the rise. A recent study found that consumers show distinctive patterns in using mobile coupons by different regions.

According to G-Market, a major online retailer, on April 2, based on a month of mobile e-coupon sales trend in March, those residing in Seoul and the metropolitan areas prefer to use the coupons on food delivery. In contrast, those consumers living in the Chungcheong region including the city of Daejeon tend to use the coupon on convenience store purchases most.

For example, of the mobile coupons redeemed in Seoul proper between March 1 and 30 as many as 38 percent were delivery food such as fried chicken and pizza. It was then followed by coupons for cafes and bakeries (24%), convenience stores and gas stations (16%), children’s playgrounds and public baths (9%), donut houses and ice cream parlors (7%), and restaurants (6%).

(graphic:Kobizmedia/Korea Bizwire)

During the same period, the mobile coupon sales trend in Gyeonggi Province was in the order of delivery food (37%), convenience stores and gas stations (26%), cafes and bakeries (21%), and donut houses and ice cream parlors (7%).

Meanwhile, the residents in the Chungcheong region used 39 percent mobile coupons in convenience stores and gas stations, followed by food delivery (31%), cafes and bakeries (17%), and donut houses and ice cream parlors (8%). Other categories such as restaurant (3%) and children’s playgrounds and public baths (2%) were relatively rare.

Related News:

Mobile payment: from vision to reality (The Korea Times, April 6, 2014)

Online stores brace for Amazon’s arrival (The Korea Times, Mar 17, 2014)

In late February, G-Market has launched a separate Mobile e-Coupon section in its online market and began selling coupons for cafes, bakeries, pizza and fried chicken delivery services, and convenience stores. The sales of mobile e-coupons on the site have increased 73 percent from the previous month.

Written by Sean Chung (schung10@koreabizwire.com)

Lifestyle (Follow us @Lifestylenews_Korea)

3 thoughts on “Mobile Coupons Going Mainstream

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