SEOUL, Aug. 19 (Korea Bizwire) — Mega-hit blockbuster K-drama “My Love from the Star“, which engulfed the entire China into a “Xing Ni” – a nickname for the show in Mandarin – syndrome last winter, will be re-created into a mobile game and is expected to once again fascinate the Chinese market.
WeMade Entertainment, Korea’s mobile game company, announced on August 11 that they have agreed on a contents coalition contract with HB Entertainment, the company that produced the TV drama ,” and will make their way into the Chinese game market with a mobile game adaptation of the drama.
The mobile game is planned to be launched in China in the third quarter. Inspired by the famous show, WeMade will incorporate various popular content materials from the drama into the game plus its ample know-how, acquired from the consecutive releases of successful games including the best sellers such as “Dragon Flight” and “Wind Runner.”
An official at WeMade said, “We want to carry the momentum of the show’s popularity in China by generating synergy effect stimulated by the collaboration of game and K-drama, the two main engines behind the growing Korean wave.”
Incidentally, this isn’t the first time that popular K-drama was made into a game. “The Horse Vet” – “Ma-Ui” in Korean, a TV show in 2012, which delineates the life of a man from the Joseon Dynasty who makes up the ladder of hierarchy from an exiled horse vet to a royal physician – had engendered ecstatic reactions in Korea as well as in Japan and the other countries that the TV program was exported to. The epic of the horse vet had been adapted to a mobile game animated by its high-popularity, in collaboration with another experienced Korean mobile company, Webzen Mobile, and MBC, the broadcasting company that aired the show.
The TV show-motivated game, “Healing Story: Ma-Ui”, after a year-long strenuous period of development, had reached No. 1 in the Kakao Games rank and made within the top 10 in the Google Play Game store immediately after its launch in January of this year, and have been a steady seller ever since.
By J. H. Kim (firstname.lastname@example.org)