Naver is looking to take its online search capabilities global by releasing an AI-integrated search feature on its online messaging service Naver Line. (Image: Yonhap)
SEOUL, Feb. 22 (Korea Bizwire) – Naver is looking to take its online search capabilities global by releasing an AI-integrated search feature on its online messaging service Naver Line.
Naver Line possesses a strong userbase in Japan and Southeast Asia.
As all previous forays by South Korean search engines into foreign markets have been unsuccessful, how Naver’s lastest attempt fares is expected to generate interest.
Naver has twice tried to establish a presence in Japan’s online search market in the past.
The director of Naver’s online search R&D department said on January 21, “Along with Naver Line, we are discussing plans to introduce a search service completely different from anything right now.”
Naver has already showcased technologies such as an “AI secretary” that can register spoken commands and run searches, and an image analysis program that can procure product or location information by examining pictures.
Naver CEO Han Seong-sook said the biggest change in terms of company matters was the merger of its online search R&D and its Clova AI departments as part of a push to enter foreign markets.
Naver CEO Han Seong-sook said the biggest change in terms of company matters was the merger of its online search R&D and its Clova AI departments as part of the push to enter foreign markets.
The specific type of AI to be implemented has yet to be determined, according to the company.
Kevin Lee (kevinlee@koreabizwire.com)
