Netflix Hosts ‘Squid Game’-Inspired Event on Paris’s Champs-Élysées | Be Korea-savvy

Netflix Hosts ‘Squid Game’-Inspired Event on Paris’s Champs-Élysées


On December 1 (local time), Netflix France hosted a Squid Game Season 2 promotional event on Paris’s Champs-Élysées, recreating the iconic "Red Light, Green Light" game from Season 1. (Yonhap)

On December 1 (local time), Netflix France hosted a Squid Game Season 2 promotional event on Paris’s Champs-Élysées, recreating the iconic “Red Light, Green Light” game from Season 1. (Yonhap)

PARIS, Dec. 1 (Korea Bizwire) – Paris’s Champs-Élysées transformed into a dramatic scene reminiscent of Squid Game on December 1, as Netflix staged a live-action version of the hit series’ iconic “Red Light, Green Light” game.

The event, held to promote the highly anticipated Squid Game Season 2, saw 456 participants compete in the chilly streets of the French capital.

The game featured a life-sized replica of the series’ menacing doll and dozens of “pink guards,” with contestants outfitted in the familiar green tracksuits. Participants, equipped with motion-detecting sensors, raced toward the finish line during designated intervals while freezing in place when prompted.

Despite no hidden snipers like in the series, the stakes were high as any movement triggered disqualification. In near-freezing temperatures, players struggled to stay still, with some describing the experience as both thrilling and physically grueling.

On December 1 (local time), Netflix France hosted a Squid Game Season 2 promotional event on Paris’s Champs-Élysées, recreating the iconic "Red Light, Green Light" game from Season 1. (Yonhap)

On December 1 (local time), Netflix France hosted a Squid Game Season 2 promotional event on Paris’s Champs-Élysées, recreating the iconic “Red Light, Green Light” game from Season 1. (Yonhap)

 

“As a huge fan of Squid Game, playing this on the Champs-Élysées was a once-in-a-lifetime opportunity,” said 19-year-old participant Emma, who added that the cold was the toughest challenge.

The immersive event is part of Netflix France’s broader promotional campaign for Squid Game Season 2, set to premiere on December 26. A follow-up event on December 10 will feature an exclusive screening of the first two episodes for 2,800 fans at a Paris theater. Winners from the Champs-Élysées game have been invited to attend.

“We wanted to celebrate the return of this beloved series with an unforgettable experience,” said Joachim Twil, Netflix France’s spokesperson. With a passionate Squid Game fanbase in France, the event underscores the series’ global impact as it gears up for its second season.

Lina Jang (linajang@koreabizwire.com)

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