SEOUL, May 6 (Korea Bizwire) – Telemarketers can be annoying, and sometimes leave you wondering how they got your phone number.
The KCC (Korea Communications Commission) revealed on May 5 that in accordance with the newly revised Information & Communications Network Law, telemarketers must reveal the source from which they acquired the personal information of the people they call before advertising their products. Businesses that fail to do so will be fined by the KCC. The revision will take effect on September 23.
Telemarketers must provide the full details as to where and how they acquired the information.
However, they’re not obliged to share the information if the receiver has made transactions involving the products or services being advertised within the previous six months. For example, if you used a certain chauffeur service a month ago, the same service does not have to provide you with the full source of its information.
There has been a high volume of consumer complaints of often unyielding and obstinate telemarketers. Many voice-phishing scams take advantage of the anonymity of telemarketers to disguise themselves as such.
“The legal revision will give consumers more clarity as to how their personal information is being used. It will also reduce high volumes of telemarketing as well as voice-phishing,” said a KCC official.
By Kevin Lee (firstname.lastname@example.org)