This photo, taken April 21, 2025, and provided by Nongshim Co., shows visitors waiting outside the company’s first overseas “experience space” for ramyeon, named “Shin Ramyun Bunsik,” near Machu Picchu, Peru. (Yonhap)
SEOUL, April 28 (Korea Bizwire) — Nongshim Co., South Korea’s leading instant noodle maker, said Monday it has opened its first overseas “experience space” for its instant noodle, or ramyeon, products in Peru.
Nongshim launched the new venue, named “Shin Ramyun Bunsik,” near Machu Picchu on April 21 (local time), aiming to promote its ramyeon brand to global consumers visiting the iconic site, the company said in a press release.
“Just as Shin Ramyun has become a must-try experience at places like Jungfrau in Europe and Punta Arenas near the Antarctic, we hope ‘Shin Ramyun Bunsik’ will become a new hotspot for enjoying global landmarks,” it said.
The company does not operate dedicated spaces in Jungfrau or Punta Arena.
Located in Aguas Calientes, the gateway town to Machu Picchu, the three-story facility features a hands-on cooking and tasting area on the first floor, with exhibition spaces on the upper floors showcasing the history of Shin Ramyun and Nongshim’s product lineup.
Nongshim plans to open a second Shin Ramyun Bunsik, also called K-style noodle bar, in Asia within the first half of this year and is considering additional expansions at major global landmarks, the release said.
For all of 2024, Nongshim’s net profit fell 8.1 percent year-on-year to 157.63 billion won (US$109 million), partly due to higher costs.
Nongshim earns about 45 percent of its overall ramyeon sales in global markets.
It operates six domestic plants and six overseas facilities — two in the United States and four in China — and sells instant noodle products globally, including its flagship Shin Ramyun, as well as Chapagetti and Neoguri.
(Yonhap)
