The Seoul office of U.S. software giant Microsoft Corp. on Feb. 10, 2022. (Yonhap)
SEOUL, March 27 (Korea Bizwire) — Microsoft Corp.’s search engine Bing is enjoying global popularity on the back of its integration of Open AI’s technology, and South Korea is no exception, data showed Sunday.
The nation’s search engine influx rate (market share in search) stood at 62.8 percent for Naver, 31.4 percent for Google and 5.1 percent for Daum in the fourth quarter of last year, according to the data from information technology company NHN Corp.
Bing, which was included in “others” (0.23 percent) together with Yahoo and Baidu, had a negligible presence.
However, according to mobile big data platform IGAWorks, the daily active users for the Bing mobile app on the Google Play Store marked a more than sevenfold jump from 749 on March 4 to 5,274 on March 22.
The daily active users for the Microsoft Edge browser, which uses Bing as a basic search engine, has also increased, rising from 10,360 on May 2, 2020 to 34,021 on January 1, 2023.
Starting from the middle of last month, however, the growth pace picked up, with the daily active users rising to 56,770 on March 22, up about 67 percent in just three months.
Kevin Lee (kevinlee@koreabizwire.com)
