(image: Shinsegae International Inc.)
SEOUL, Aug. 14 (Korea Bizwire) — “Old money aesthetic,” a fashion style prevalent among the upper class in the U.S. and Europe, is enjoying a resurgence in popularity among Korean youth.
During the first half of the year, Brunello Cucinelli, an established high-end fashion brand available through South Korean retailer Shinsegae International Inc., experienced a sales increase of over 15 percent compared to the previous year.
In addition, high-end accessories that enhance the old money appearance are experiencing strong sales. U.S.-based luxury jewelry brand Chrome Hearts witnessed an 81.7 percent growth in sales during the first half of this year.
The fashion platform W Concept also observed a 25 percent year-on-year growth in July sales for its old-money fashion-related items.
Notably, sales of maxi one-piece dresses and long/midi skirts, which are in high demand during the summer season, surged by 50 percent and 45 percent respectively.
Industry analysts attribute the recent rise in the old-money aesthetic’s popularity to socio-economic factors.
Amid the extended economic challenges brought on by the pandemic, individuals are displaying a heightened inclination toward durable fashion, focusing on high-quality foundational pieces over trend-sensitive fast fashion.
Ashley Song (ashley@koreabizwire.com)
